October 2011
1 post
7 Online Techniques to Improve Offline Events →
Making sure you connect these offline events with your inbound, online platforms is crucial. Using online channels can not only help you promote your event in advance, but it can also motivate attendees to engage more deeply with your event during and after it takes place.
Here are some helpful techniques you can use to connect an offline event online before, during, and after the event...
September 2011
3 posts
The Conversation Prism →
In need of an update to v 4.0, but still useful:
“The Conversation Prism gives you a whole view of the social media universe, categorized and also organized by how people use each network. V 3.0 introduces new groups and networks and also removes those networks no longer in play. Use the Conversation Prism to see what you’re missing!”
Do You Deliver On Your Brand Promise? →
It’s always been about fulfilling the promises you make. Competition being what it is, this is more true now then ever.
WARNING: Don’t read this if you’ve just had lunch!
Do your homework →
“How do you prepare for an appointment with a new client?”
We particularly enjoyed the Disney anecdote. You don’t have to have a lot of disposable cash if you have an imagination.
August 2011
8 posts
4 Marketing Lessons From Steve Jobs →
“It’s more fun to be a pirate than to join the navy.”
$80 Android Phone Sells Like Hotcakes in Kenya,... →
“From agriculture to healthcare, from disaster response to business, the smartphone is quickly morphing into an indispensable tool of the information age. They’re much more than neat gizmos that help American suburbanites pay for their coffee. This sentiment was best captured by Dr. Bitange Ndemo, Kenya’s Minister of Information and Communication, after IDEOS’s debut.”
Creating a mobile meeting app | What Mobile... →
Considering implementing a mobile app for your upcoming event? Here’s a potential feature list to help get you started.
Innovation is All About Value →
“Innovation transforms the useful seeds of invention into solutions valued above every existing alternative – and widely adopted.”
Augmented Reality for Vehicles →
Near future tech wherein you can learn about surrounding objects with the swipe of finger, or by turning the screen into a visual story about surrounding architecture.
The Impact of Social Media on Your Event Website... →
If your event website plays a pivotal role in selling tickets or increasing registrations, you should care about SEO.
How Watson Could Impact the Airline Industry →
“… sometimes the human brain needs a little help,” Air Canada President & CEO Calin Rovinescu
Blackbox recently assisted IBM with the launch of their supercomputer, Watson. Here is some follow-on thinking if it’s potential.
“IBM® Connections is social software for business. It enables you to build a...”
– A Smarter Planet — IBM Connections - Android Market IBM® Connections…
July 2011
3 posts
Transitioning From The Experience Economy To The... →
Yet another ‘Paradigm shift’. One of favourite over-used, yet in this case perfectly suited terms. Here’s a very brief overview of the history of economics.
Every 60 Seconds These 21 Things Happen On the... →
In the event that you find yourself in the midst of a conversation where only a tidbit of web-based trivia will create the impression you are desperately in need of, try one of these ‘every 60 second’ items.
IBM donates more than 2.5 Million hours of... →
We think this is important… Since January 2011, IBMers, retirees and their families, have donated more than 2.5 million hours of service to communities worldwide.
June 2011
6 posts
Can Business Become Social? →
On Thursday, June 30th at 12:30pm EST, IBM will host a live online discussion on the IBM GBS Livesteam Channel with social business luminaries that will discuss the viability and challenges of businesses becoming socialized.
5 Methods for Connecting Online and Offline... →
Connecting the threads of conversation and value between your Off and Online channels increases the value of both. Here’s 5 means to building bridges via more seamless connections.
Men Are More Savvy Networkers Than Women →
“LinkedIn says that that men are overall more savvy networkers than women, but men and women behave differently in online professional networking.” Does this surprise you? As they say, this ‘savvyness quotient’ is by no means a perfect science.
Create An Event Pre-Mortem Instead Of An Event... →
Is ‘making improvements’ next year soon enough? What can we do now to improve our next event?
Engagement Models to Build Audience Loyalty →
To generate great content, event professionals need to be publishers as much as planners. And like any good publisher, you need content that connects with your audience.
7 Ways to Take Your B2B Marketing Mobile →
B2B mobile marketing spending will quadruple over the next five years, rising from $26 million in 2009 to $106 million in 2014, according to Forrester Research.
May 2011
6 posts
Book Release: 'Conferences That Work: Creating... →
Expert conference facilitator Adrian Segar supplies a penetrating analysis of the limitations of conventional conferences, a clear explanation of a compelling alternative, and a complete road map to creating a meaningful and memorable conference experience for every attendee-every time.
10 Common Mistakes Event Planners Make →
“Technology and social media are changing the way we produce, plan and promote events. Here is a quick sum up of common errors made by you and I when planning an event.”
Power to the People - Changing the exhibit and... →
“Measuring social-media return isn’t as simple as adding up your fans, friends, and followers and calling it a day…”
Does your Structure help or hinder Innovation? →
The traditional top-down structure in organizations can be a powerful inhibitor to innovation.
Virtual Events and Mainstream Adoption →
“For those of us working in the industry day in and day out, it feels like we’re undergoing rapid growth and increasing adoption – and we are. But…”
“You need someone who is good at telling stories. This is the backbone of inbound...”
– Who Should You Outsource Social Media to?
April 2011
2 posts
Enough Of Slow Death Conferences →
“Stop doing boring” How to cook up conferences that matter. Using a culinary based metaphor that works… some useful pointers.
March 2011
2 posts
5 Excellent Small Business Blogs To Learn From →
A company blog is a useful tool for small businesses hoping to give others a glimpse into the company while also promoting the company’s products and services.
Modern Office Design in Paris →
One of the coolest and most ‘human’ office designs we’ve ever seen.
February 2011
3 posts
Understanding Online Community and Influencers →
The ins and outs of social media marketing on the web.
The Rise of LinkedIn as Login of Choice... →
Career-centric social network LinkedIn is growing as the login of choice for business-to-business (B2B) sites, proving once again that users prefer certain identities for certain online activities.
The Four Cs Of Social Engagement: Social Media For... →
January 2011
2 posts
10 Mobile Trends for 2011 →
In its annual mobile technology report, Forrester Research has outlined the trends it expects to see in the coming year.
Enigmatic Parisian artist, JR, wins 2011 TED Prize →
JR, “a shadowy figure who has made a name for himself by plastering colossal photographs in downtrodden neighborhoods around the world,” has been recognized as the winner and recipient of the 2011 TED Prize.
December 2010
8 posts
Google Docs presentation makes PowerPoint weep,... →
And you thought your year-end PowerPoint — complete with that snazzy “Ding!” after every slide — was something to admire. The video below is a Google Demo Slam entrant, going up against a Voice Search piece featuring Maria Sharapova. We know precious little about what it took to create, but somehow or another, a trio of animators created a mind-blowing 450 page presentation...
Calculating ROI For Your Tradeshow Booth →
Was exhibiting at that tradeshow worth your time and resources? How would you know?
Launching a new site: 18 steps to successful... →
Best recommendations for launching a new site from a marketing and metrics setup perspective.
7 Reasons to Launch an Internal Blog Before Going... →
When we talk about a corporate blog, the first thing that likely comes to mind is a “public facing” channel where organizations connect with external audiences. What about internal blogs?
Freeman Makes Decisive Move Into the Virtual Event... →
In an important signal to their entire industry, Freeman, an 84 year old diversified exposition producer, AV supplier, custom exhibit house, corporate and association meeting producer and highly respected partner to many associations and corporations, launched a new business unit to deliver a turnkey virtual extension to their clients.
Social Media Success: 5 Lessons from In-House... →
Here we are highlighting five companies that have enjoyed long term success with their own social media teams and taking a look at some of the measurable returns they have seen as the results of their programs.
New Book: Generate Sales Leads With Virtual Events →
“Virtual events can be a dream for marketers. They can generate leads cost effectively and they facilitate real-time interactions with sales prospects that can lead to quicker and more efficient marketing qualification.”
November 2010
9 posts
The Best Way to Integrate Facebook into Your... →
Coca Cola used RFID in their Coca Cola Village to let customers ‘Like’ stuff in real life.
Exhibiting at Virtual Trade Shows: Your Five Step... →
From Fad to ROI: How Smart Marketers Succeed with Virtual Trade Shows
Shifting From Serving Attendees To Involving... →
If you haven’t made the shift from ‘serving attendees’ to ‘involving participants,’ consider this your wake-up call — and your roadmap.
Stuff Your Conference Speakers Need To Know! →
I love these ten TED speaker commandments. If you’ve not seen them before, make them part of your conference speaker packet!
Five Social Media Trends To Watch in 2011 →
Where is social media headed? What is important to learn about now so that we feel like we’re “in the know” six months down the road?
From Competition to Bribery: Convincing Coworkers... →
Blogging builds thought leadership and credibility while becoming a powerful magnet for new visitors and leads for your business.